iQ Font: a font designed with a car. (via Drawn!)

The purpose to designing this font was no doubt less to introduce a new font than to advertise Toyota's new mini car, the iQ. The car is the real star of this video.

Two typographers ( Pierre & Damien / plmd.me ) and a pro race driver (Stef van Campenhoudt) collaborated to design the font. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )

Download the font here: nl.toyota.be/iqfont

(This music for this video is unfortunately quite annoying.)